When it comes to the very basic requirement that you need from your marketing client that they cannot give, it seems impossible to start all the work. How do we run a performance marketing campaign without pixel installation on the client’s website?
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An international airline that ran marketing campaigns to generate revenue for both its local and regional markets. Our challenge? How can we measure the attributions from each location, from each origin and destination country?…
…So the complication for us running ads on only specific properties on the booking engine including those outside of the 31 hotels, 4 brand groups, that we were running ads for. Thanks to XPO’s measurement mechanism, it was possible to identify budget attributions throughout our campaigns…
BEYOND REVENUE: A SUSTAINABLE IMPROVEMENT THROUGH INTELLIGENT CAMPAIGN MEASUREMENT Read More »
