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CRASHING THROUGH THE BOUNDARY: HOW TO MARKET WITH SENSITIVE CONTENT EFFECTIVELY

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Industry: Retail, E-Commerce, International Retail Market (US) The Client If we talk about conversion volume and traffic both online and offline, the retail industry seems to be the one with the most activities amongst others. Brands are created and made visible in their markets in such a short amount of time with less and less […]

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UNIQUE SYNERGY FOR THE BEST: AI AUTO-OPTIMISATION VS MANUAL IN-DEPTH AUDIENCE ANALYSIS

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Industry: Real Estate, Luxury Property, Luxury House Project The Client It is obvious that real estate is another highly competitive stage for online marketing and advertising. Our client is Thailand’s forefront real estate developer, home creator and hotelier. For over the past three decades, The client has grown dramatically and continuously not only in terms

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BEYOND REVENUE: A SUSTAINABLE IMPROVEMENT THROUGH INTELLIGENT CAMPAIGN MEASUREMENT

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…So the complication for us running ads on only specific properties on the booking engine including those outside of the 31 hotels, 4 brand groups, that we were running ads for. Thanks to XPO’s measurement mechanism, it was possible to identify budget attributions throughout our campaigns…

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A Case Study: Long-Term Benefits of Using Partner Agency to Improve Hotel Direct Booking

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This article will be useful for you if you are running your business or involved in the e-commerce industry. Or if you are running an online retail or service business, this article can give you more understanding on how to link and balance between your direct marketing and partner agency marketing service and how to

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