…So the complication for us running ads on only specific properties on the booking engine including those outside of the 31 hotels, 4 brand groups, that we were running ads for. Thanks to XPO’s measurement mechanism, it was possible to identify budget attributions throughout our campaigns…
BEYOND REVENUE: A SUSTAINABLE IMPROVEMENT THROUGH INTELLIGENT CAMPAIGN MEASUREMENT Read More »
This article will be useful for you if you are running your business or involved in the e-commerce industry. Or if you are running an online retail or service business, this article can give you more understanding on how to link and balance between your direct marketing and partner agency marketing service and how to
A Case Study: Long-Term Benefits of Using Partner Agency to Improve Hotel Direct Booking Read More »
If you are in e-commerce business e.g. online retail store, hotel, airline booking, etc, I believe that you are already familiar with “ROAS” (Return On Ad Spend) as a mean of measuring the performance of your campaigns. ROAS tells you how your ad budget is spent and whether it is good value for money against
MEASURING ROAS IN E-COMMERCE BUSINESS Read More »
